Nov 19, 2024
A lot of people are locked out of homeownership because the actual listings aren’t accessible to everyone. For disabled, impaired, neurodivergent and non-English speaking buyers, not having an audio option creates a massive barrier right from the home search stage.
What if the listing could be presented in a language and format they can easily consume?
The most valuable real estate agents understand the importance of being of service to EVERYONE.
In order to do this and expand our opportunities across any barrier or language, we have to make sure the information on the listing is packaged for a diverse array of people.
That’s where DirectOffer comes in. This tool leverages AI to bring accessibility to real estate information. Started by a mother with a neurodivergent child, this tool is something all agents should be using right now.
How does Direct Offer work? How does it knock down a huge barrier to homeownership? In this episode, entrepreneur in real estate technology and founder of DirectOffer, Kathleen Lappe shares her story, and how this tool makes real estate more accessible.
We often
feel like AI technology will take away from the agent. As long as
the agent learns to communicate in the way the consumer wants to be
communicated with, it won’t. -Kathleen
Lappe
Things You’ll Learn In This Episode
- Do the right thing, outearn other
agents
Serving impaired clients and underserved people isn’t just the right thing to do, how does it make a real estate professional more valuable?
- How to leverage Direct
Offer
Breaking down the barriers to homeownership should start at the home search stage. How is Direct Offer making it easier for disabled and neurodivergent buyers?
- A path to home ownership for
all
If we’re only packaging our listings and real estate marketing materials for abled people, we’re cutting ourselves off from millions of potential clients. How do we make sure the information we’re putting out is accessible to everyone?
Guest Bio
Kathleen Lappe is an innovative entrepreneur in real
estate technology known for her visionary leadership and commitment
to accessibility. She founded DirectOffer, Inc., a pioneering
software company that has secured multiple patents for real estate
technology, specializing in multilingual solutions and
ADA-compliant listings. Kathleen's entrepreneurial journey boasts
four successful startups, three still thriving today. Her expertise
led to the creation of DOAT (DO AudioTours), a global patent
revolutionizing property listing by offering automated,
ADA-compliant, multilingual audio-visual experiences. DOAT also
streamlines communication through lead routing and direct agent
contact integration. Kathleen Lappe's drive for innovation,
inclusivity, and transformative technology has left an indelible
mark on the real estate industry. To work with Direct Offer, visit
https://directoffer.com/.
About Your Host
Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars.
Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.
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