Jun 26, 2019
Building relationships is crucial for being a good real estate agent, but it’s also important to know how to protect our clients. How can our own knowledge of online tools help us to be a better resource for our clients? What steps can we put in place to make sure they don’t lose their money to a scam or other types of fraud? How can we choose the right CRM to use?
On this episode, CEO of RETI (Real Estate Technology Institute), Craig Grant shares on how we can build a better and safer online presence as agents.
It’s more important than ever to build relationships with your clients. Is if there's no friendship in place, don't expect to get hired again. -Craig Grant
Only 12% of consumers hire the same Realtor twice, and that’s because we don’t follow up or communicate.
We also discussed;
As real estate professionals, we want to make money, but we also need to protect the money we make. The real estate industry is highly prone to cyber attacks, hackers and scammers, and we have to prepare our businesses so that we don’t become victims. We do this by investing in technology that keeps our data safe, and educating our clients before hand. Everyone wants the flexibility and unlimited earning potential of being in real estate, but only a small percentage of people actually realize they're entrepreneurs. Thinking about safety and security is one of the most important parts of preparing your business.