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Social Selling Made Simple with Marki is the place for REALTORS® to learn how to use social media and tech, so you can sell more homes and help more people.

Each week you'll hear real conversations with industry leaders, successful agents, coaches and social media experts, who break down their best strategies to attract clients online.

Jun 26, 2019

Building relationships is crucial for being a good real estate agent, but it’s also important to know how to protect our clients. How can our own knowledge of online tools help us to be a better resource for our clients? What steps can we put in place to make sure they don’t lose their money to a scam or other types of fraud? How can we choose the right CRM to use?

On this episode, CEO of RETI (Real Estate Technology Institute), Craig Grant shares on how we can build a better and safer online presence as agents.

It’s more important than ever to build relationships with your clients. Is if there's no friendship in place, don't expect to get hired again. -Craig Grant


3 Takeaways

  • When you start working with new clients, instruct them to pull out their phone and create contacts for everyone in the transaction. Tell them if they ever get a phone call for somebody claiming to be the title company, to hang up and try to call back to make sure it’s not a scammer.
  • You can run your entire business with unlimited storage and great support and security with Google’s G-Suite, which is for business. It costs just $12/month.
  • Protect yourself and your clients with cyber insurance.

Only 12% of consumers hire the same Realtor twice, and that’s because we don’t follow up or communicate.

We also discussed;

  • How to protect your clients from cybercrime
  • How to choose the right CRM for your business
  • The importance of being educated about emerging technologies

As real estate professionals, we want to make money, but we also need to protect the money we make. The real estate industry is highly prone to cyber attacks, hackers and scammers, and we have to prepare our businesses so that we don’t become victims. We do this by investing in technology that keeps our data safe, and educating our clients before hand. Everyone wants the flexibility and unlimited earning potential of being in real estate, but only a small percentage of people actually realize they're entrepreneurs. Thinking about safety and security is one of the most important parts of preparing your business.