Jul 30, 2019
Many real estate agents post content on Facebook and expect leads to come in and clients to just get in touch. Why is it important for us to seek them out? How can we create content that is the perfect opening for us to reach out? How can we use social media engagement to create leads?
On this episode, I talk to my podcast producer and Pursuing Results CEO, Matt Johnson. We talk about how we can boost our business by having more conversations online.
If all you did was have regular, non- real estate conversations with the top 150 people in your database, you will have more business. -Matt Johnson
Posting content is just step one of an effective social selling strategy. Just throwing content out there and expecting it to come back in the form of an instant sale doesn’t just happen. What we should be doing is putting out content and then re-engaging with the people who comment on it. We should always be looking for opportunities to have conversations with people so we can add them to our database. When we build relationships, those people become our advocates, and our champions, and the people who will refer us.