Mar 10, 2020
There’s been a lot of buzz about LinkedIn recently, and that’s because the platform is going in a new direction, creating a lot of new social selling opportunities. What should our first action be to align ourselves with this new transition? How do we start building relationships and connections? What marketing techniques and tools can we employ? In this episode, marketing strategist, consultant, and LinkedIn trainer, Deborrah Ashely shares how we can leverage LinkedIn, and why now is the right time to do it.
3 Takeaways
LinkedIn has shifted from a recruiting platform to a content creation platform. There are only 10% of LinkedIn users posting on a regular basis so there’s a lot of opportunity.
In your “About” section, tell a story in a way that speaks to your
ideal client, don’t make it a place to rehash your
resume.
A lot of the relationship building and connecting on LinkedIn
happens in the messenger and on the feed in other people’s
content.
Guest Bio-
Deborrah Ashley is a Marketing strategist, consultant, and LinkedIn trainer, who works with clients to develop B2B and B2C LinkedIn social selling strategies that grow and develop not only their business…but their personal brand as well.
Deborrah has a background that includes two decades in brand
management, marketing communications and business development where
she used her unique style of positioning and launch strategies to
generate over $300 million for companies and start-ups.
She has been featured in a variety of media including Oprah
Magazine, Black Enterprise Magazine, The NY Times, on podcasts and
CNBC for her innovative strategies on gaining a competitive edge
and building strategic partnerships and has spoken at summits,
conferences, and universities.
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TIPS
Text LINKEDIN AUDIT TO 813.461.4555
Search for #Thelinkedinblackbelt on LinkedIn to find Deborrah’s content.