Oct 20, 2020
An effective content strategy needs to reflect our unique value proposition, and the unique needs of our target audience. When we put out content that’s too general, it won’t speak directly to a specific market and it won’t stand out. This is a mistake I see many agents making. If we don’t commit to doing things differently, we won’t be able to reach our Business Social Goals.
On Day 1 and Day 2, we talked about leveraging our unique selling point and finding our niche and target audience. If we want to attract more business, we need to actively work on prospecting based on these pillars.
How do we create a social media strategy that reflects the unique facets of our target audience? How do we determine the right market to go after?
Join me on Day 3 of our Journal Series as we talk about creating content that will connect and resonate with our target audience.
Three Things You’ll Learn In This Episode
Before you go after a new price point or new market, determine the barrier of entry in that area. We need to know the reasons someone in that community wouldn’t be willing to do business with us.
If a real estate market or community already has an agent who is well-known, deeply-ingrained and dominates it, it’s going to be hard for us to get into it no matter how good our marketing is.
My target market is single mothers on the South Side of Chicago. Because I’ve been in their shoes, I understand their pain points, the challenges they face, and the kind of content that will solve their problems.