Dec 15, 2020

If we want to be more effective at marketing and social selling, we have to get better at leveraging the devices in the palms of our hands. We have to approach everything we do from the angle of finding solutions. Every pain point in our business and our marketing is an opportunity to learn something that can make...

Dec 1, 2020

Through all the content we create and post online, our primary goal should be to build brand awareness. But we should also position ourselves as assets to our community by constantly providing value. 

Delivering value through content sets us apart and allows us to digitally dominate the real estate communities we want...

Nov 17, 2020

Once we’ve identified our target audience, we have to craft content that resonates with them by celebrating what’s important to them. 

We need to create branded content that looks polished, but also shows what makes us unique and what we have in common with our audience. It has to be content that comes directly...

Nov 3, 2020

One of the biggest mistakes real estate agents make is focusing on buying leads, while skipping over actually building relationships and cultivating fans. 

Once we become clear on what our brands represent and the target audience we’re crafting content for, the next step is nurturing quality interactions to connect...

Oct 20, 2020

An effective content strategy needs to reflect our unique value proposition, and the unique needs of our target audience. When we put out content that’s too general, it won’t speak directly to a specific market and it won’t stand out. This is a mistake I see many agents making. If we don’t commit to doing things...