Apr 30, 2019
The biggest challenge agents face in social selling is the
belief that we have to be a certain persona to succeed, but that
misses the point of technology entirely. How should we leverage
technology to boost our businesses? How do we show our clients that
we care using social media? What are some of the tools we can use
to be more engaged and active online?
On this episode, I’m joined by EXIT Realty’s Vice President of Technology Engagement, Annette Anthony, who shares what we can do to separate ourselves from other agents.
Technology has given us the opportunity to enrich what we do and highlight who we are as people. -Annette Anthony
We also discussed:
Social media is not about being a certain personality or playing a role—it’s actually the opposite. It should be a tool for us to be ourselves and highlight what makes us unique and what we care about. As real estate professionals, we should be striving for being known for providing value, mentorship and improving lives. Social media is our way to do this seamlessly and sustainably.