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Social Selling Made Simple with Marki is the place for REALTORS® to learn how to use social media and tech, so you can sell more homes and help more people.

Each week you'll hear real conversations with industry leaders, successful agents, coaches and social media experts, who break down their best strategies to attract clients online.

Apr 24, 2019

When it comes to sharing online, many real estate agents struggle to find the balance between the personal, the professional, and what people actually want to see. What is a “professional social persona”, and why is it the perfect way to build your brand online? How can you increase your online engagement? How can we build relationships with people who are the influencers in our market and industry? On this episode, I’m joined by tech strategist and author, Crystal Washington, who shares on how to improve your brand online.


3 Takeaways

Put your professional social persona online. Find a balance between who you are as a REALTOR® and what people actually want to see on social media.

When it comes to contacting people, it's not about the initial numbers. It's about your closing ratio and the quality of the interactions you have.

Many REALTORS® haven't stopped to really think who their influencers are. Think about the whole professional ecosystem working in real estate and build relationships with the right influencers.


At the start of the show, we talked about the professional social persona, and how to leverage it online. Next, we talked about the kind of content people respond to online, and what being a professional means nowadays. We also discussed why the quality of conversations you have are more important than the quantity on social media.


We also discussed:

  • How non-tech natives can increase their online engagement
  • Why the “spray and pray” method isn’t effective
  • Financial advisors and other professionals you should build relationships with


To make an impact with social media, it’s not about you showing how many houses you sell. It’s about giving information that’s relevant and impactful to consumers in your market. You have a wealth of information that can be valuable to the people who see your profile online, and if you can find someone to help you polish up your knowledge for social media, you can build solid relationships and boost your business.


Guest Bio-

Crystal is a futurist, technology strategist, speaker and author of the books One Tech Action and The Social Media Why. She works with organizations that want to leverage technology to increase profits and productivity. Technology includes social media, apps, smartphones, and the web. Hired by companies including Google, Microsoft, and GE, companies in North America, Africa and Europe book Crystal Washington when they want their teams to take action online. Go to for more information.