Nov 3, 2020
One of the biggest mistakes real estate agents make is focusing on buying leads, while skipping over actually building relationships and cultivating fans.
Once we become clear on what our brands represent and the target audience we’re crafting content for, the next step is nurturing quality interactions to connect on a person-to-person level.
If we want people to know, like, trust and refer us, we need to have a mindset of giving and a system for reaching out that makes them feel valued.
What are some unique ways we can nurture deeper relationships with our databases? Today, we’re going to talk about powerful ways to connect with people, and how they make us memorable and referrable.
Three Things You’ll Learn In This Episode
- Top producers and successful real estate professionals are sending out personalized gifts and tokens of appreciation to the people in their databases. We have to mirror this in our own database marketing.
- Social media gives us a window into what people like and care about, and ideas for personalized gifts we can send them.
- If we don’t effectively market ourselves, we won’t stand out, create fans, get referrals, and ultimately, we won’t earn what we want.
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Giftology: The Art and Science of Using Gifts to Cut Through the Noise by John Ruhlin