Nov 17, 2020
Once we’ve identified our target audience, we have to craft content that resonates with them by celebrating what’s important to them.
We need to create branded content that looks polished, but also shows what makes us unique and what we have in common with our audience. It has to be content that comes directly...
Nov 3, 2020
One of the biggest mistakes real estate agents make is focusing on buying leads, while skipping over actually building relationships and cultivating fans.
Once we become clear on what our brands represent and the target audience we’re crafting content for, the next step is nurturing quality interactions to connect...