Nov 30, 2021

Many real estate professionals will admit that since the pandemic hit, their LinkedIn profiles have gone untouched and are virtually gathering dust. But having a lacklustre page could be putting off strategic partners and clients, and costing you a ton of money. 

Well, it’s time to dust off our profiles and make...

Nov 16, 2021

As real estate professionals who spend A LOT of time having conversations and building relationships, there’s no way we can remember all the details we accumulate without a little extra help. So is there a simple way to keep track of everyone we connect with?

Yes, a CRM allows us to do all this and more. Why is a...

Nov 2, 2021

As an independent broker operating in a market dominated by the Zillows of the world, it can feel like we’re going to be driven out of business at any second. The truth is, we can still own a slice of the market without the big budgets of well-known brands, if we focus on the advantages we have over them. 

How do we...

Oct 19, 2021

Now more than ever, our jobs require us to be on camera and present ourselves in the virtual world. 

If you’re going to have your camera on, then you better be strategic about how you’re showing up - no resting b**** face, and no disorderly background. 

In large Zoom calls, we might think we can get away with...

Oct 5, 2021

As real estate agents using social media to expand our reach, we’re basically choosing to be public figures, and as our profiles rise, we might have to shift our expectation of privacy. 

We are our own broadcasters in the name of real estate, and that means more recognition out in the world. The question is, how do...