Feb 6, 2024
The beauty of real estate is that there are so many arenas we can go into. The deeper we go in a niche, the more advantages we gain. One key area a lot of us don’t tap into enough is the policy side of things.
By getting involved in various organizations, we get to learn the inner workings of our industry and become thought leaders. As agents, we have access to so much data, and we can use it to bring value to our markets.
Why is it so important to volunteer and learn the policy side of our businesses? How do we polish up our businesses and branding?
In this episode, I’m joined by coach, consultant,
speaker and Principal at Ware Realty Group, Sarah Ware. She shares
all the powerful lessons she’s learned from getting more involved
in various organizations, and how she’s using them in her
business.
You always want to be in the mindset of reaching for something bigger than what you are. -Sarah Ware
Three Things You’ll Learn In This Episode
-Principal vs. CEO
How can we tweak our title so it better reflects what we actually do?
-Learn the inner workings
It’s really easy to get shiny object syndrome and veer off into other niches. Why is digging into one area so valuable?
-Always reach for bigger
How do we learn from other industries and professionals and avoid getting stuck in the silo of our own local markets?
Guest Bio
Sarah Ware is a coach, consultant, esteemed speaker and Principal and Designated Managing Broker at Ware Realty Group. She is also a NAR 2024 Housing Issues Liaison, and the 2024 Immediate Past President of the Chicago Association of Realtors. Sarah specializes in Residential/Commercial Sales and Leasing, Property Management, Market Research and Development. With over 20 years of real estate success, Sarah has mastered creative sales techniques, innovative marketing strategies and understanding of the local housing market.
As a result of her work ethic, expertise of the real estate market and entrepreneurial spirit, Sarah has been featured in Chicago Sun-Times, Crain's Chicago Business, Chicago Magazine and on CBS news (just to name a few). For more information, go to https://warerealtygroup.com/ and connect with Sarah on LinkedIn.