Oct 31, 2023
If you have a job that requires you to sell, the secret to success is to not sell at all.
The real value lies in becoming the first person the consumer thinks of when the problem we solve comes up. Creating consistent, quality content is how we accomplish that. A lack of time is the typical excuse, but we do have time to plan, shoot and publish amazing stuff.
How can we create a massive pipeline of content without spending most of our time in front of the camera? Why is social content so much more efficient in generating leads?
In today's episode, I’m joined by The Sales Doctor,
Chet Lovegren. He shares simple tactics that will help you become a
master of creating content.
Sales isn’t a participation game, it’s a performance game. -Chet Lovegren
Three Things You’ll Learn In This Episode
-Leverage the power of marketing
How do you build trust before you even get on the phone with someone?
-1 video = exponential content
How do we use the magic of editing and multiple cameras to create 6 months of content in 10 hours?
-Social is more efficient
Unlike antiquated marketing methods like billboards and benches, how does social media extend our reach thousands of times over?
Chet Lovegren is The Sales Doctor. After working for 7+ years as an individual contributor, he started The Sales Doctor in 2020 as a way for salespeople and sales leaders to take a 'prescriptive' approach to diagnose and solve problems in their go-to-market strategy. Since then, Chet has helped companies raise over $100M in VC Funds and seen over 125 professionals perform at their best, get promoted, and achieve their true earning potential.