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Social Selling Made Simple with Marki is the place for Real Estate Professionals to learn how to leverage AI to increase their productivity, leads, and income. AI will empower you to sell more homes and help more people.

You'll hear candid conversations with industry leaders, successful agents, coaches, and productivity experts who use artificial intelligence to generate more leads in less time.

Oct 18, 2022

In business, branding isn’t just about the visuals - it also has a lot to do with the words we use and how well they connect with the people we want to work with. This is where copywriting comes in. 


When it’s executed right, our copy becomes a magnet that brings in leads and lucrative opportunities from untapped niches - like divorce. 


Selling a house while getting a divorce is unlike any other real estate transaction, and that presents a unique way for us to add value, help people and close more deals in the process. 


How can we leverage copy to better target divorce leads? What can agents do to help people navigate this transition in their lives? 


In this episode, I’m joined by real estate agent and copywriter, Jodie Cordell. She shares tips for working in the divorce niche and why there’s so much opportunity for the taking right now!



Three Things You’ll Learn In This Episode 


- How to clarify your message 

What do you need to find out before you write anything at all? 


- How to be of value to the person most likely to do business with you 

How do we craft copy that speaks right to our ideal clients or the niche we’re trying to target? 


- Why the divorce niche desperately needs good agents

Divorce real estate transactions come with a lot of emotions - how can we help our clients navigate them, have a less stressful home sale, and swiftly move into the next chapter?



Guest Bio


Jodie is a real estate professional and copywriter with more than ten years of experience in the advertising and marketing space. As a licensed real estate agent in Florida, Jodie built a successful business using modern marketing strategies, including video. 


Today, Jodie focuses on teaching others how to grow their businesses using cutting-edge marketing technologies. 


When Jodie isn’t writing rockstar copy, she loves spending time with her family and her dogs, enjoying interesting new foods, traveling, and shooting her weekly wine show with her husband, Denny. 


For more information, head to

Read Jodie’s article about divorce leads here

You can also go to to learn more about her work or send an email to to get in touch!

Go to to learn how to specialize in divorce real estate.