Dec 12, 2023
Not everyone in real estate is embracing AI, and that
will put you at a huge disadvantage in the very near future.
Even in real estate, every tool we use is going to include AI or
have it built-in, and the sooner we get comfortable with it, the
better off we’ll be.
How do we get better at communicating with AI? What are quick-win
AI strategies we can implement in our businesses?
In this episode, Digital Marketing Coach, Content Creator, and Las
Vegas Agent, Lori Ballen shares why everyone in real estate should
be on the AI train.
Three Things You’ll Learn In This Episode
- Repurpose vs. restart
Is it
better to spend time updating our old content or just create
something new?
- How to become a better prompter
What steps can we take to improve the quality of the responses we
get?
- The future of real estate
Why is
it so critical that we become well-acquainted with AI right
now?
Guest Bio
Lori Ballen is a Digital Marketing Coach, Content Creator, Las
Vegas Real Estate Agent, and Writer. When Lori joined Keller
Williams Realty, Inc., she had hit rock bottom on a road of rags to
riches and back to rags again. With no savings, no credit, and no
resources on which to draw, Lori began to seek out creative ways to
grow her business organically. Through her personal journey of
learning to market her real estate business, Lori discovered and
developed new ways to maximize the Internet for organic and paid
search engine results using free and fee-based tools for real
estate lead generation. As a result of her marketing success, Lori
has been highly sought after as a coach, public speaker, and
author. Lori’s work with digital marketing and Search Engine
Optimization led to the birth of The Ballen Method, a self-guided
digital marketing curriculum for DYI marketing real estate agents
with a need to get more leads. Following the release of The Ballen
Method, Lori launched Ballen Brands, a digital marketing company
helping business professionals rise above the noise. In addition to
the aspects of running a successful real estate business, Lori
specializes in Search Engine Optimization (SEO), keyword
strategies, content marketing, social signals, and lead generation.
She has launched products such as Ballen Real Estate Websites
(B.R.E.W.) custom tailored to her peers in the real estate
industry. Although Lori thrives on digital marketing practices and
lead generation, her truest spirit is in teaching. Her charismatic
style and down-to-earth approach, coupled with her extensive
knowledge, have earned her a coveted position on the stage
nationwide and abroad. When not presenting live on stage, Lori
produces a series of how-to articles, videos, and webinars with her
peers in mind.
For more information, head to https://loriballen.com and subscribe
to her YouTube
channel.