Jan 28, 2020
Our marketing and social selling efforts would be meaningless, irrelevant and ill-targeted if we didn’t have one thing - data. How do we go about sourcing that data to make our marketing efforts more effective? Why do we need to personalize our lead follow-up and nurture? In this episode, business strategist, growth hacker and author of Dominate Real Estate, James Tyler shares on how we can leverage data to generate more traffic and leads in our businesses.
If we source data correctly, it allows us to segment and sort our databases so that we can funnel relevant content to people based on their needs.
Follow up comes after nurture. You need to have a follow-up sequence in place that builds upon your initial nurture campaign.
You have the option to buy a database or alternatively, you can build it. However, you will get a substantially better ROI if you control the flow and storage of your data.
James Tyler is a highly motivated business strategist, growth hacker and the founder and CEO of Marketing Engines®, Inc. He is well known in the Southern California business community for his passionate entrepreneurial drive, strong planning, management and analytical skills. He has a proven track record for developing successful marketing strategies and high-tech sales programs focused on business growth, productivity and profitability.
Buy his book Dominate Real Estate: A Master Plan to Build a Thriving Real Estate Business with Actionable Sales here.