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Social Selling Made Simple with Marki is the place for REALTORS® to learn how to use social media and tech, so you can sell more homes and help more people.

Each week you'll hear real conversations with industry leaders, successful agents, coaches and social media experts, who break down their best strategies to attract clients online.

Aug 13, 2019

Live video is something so many real estate agents are afraid of, but implementing it into our marketing can help us get more people wanting to work with us. What kind of content can we create and how can we optimize it? How can we boost our video content with chatbots and Messenger? How can we use chatbots without spamming people?

On this episode, I’m joined by fellow speaker, regular collaborator, and technology expert, Jeremias "JMan" Maneiro, who talks about how we can get more comfortable with Live video. 

 

3 Takeaways

  • As real estate agents, we are now broadcasters in our own right. Through YouTube, Facebook, Instagram, Twitter, and LinkedIn, we can create quality video content that allows us to reach the masses. 
  • When we interview local businesses, we should approach it like reporters. Our goal should be to highlight and make the community look good.
  • Put out a video on Facebook, and when people comment on that video, they can end up in our chatbot. Then we can segment the conversation further by sending people content that is relevant to them. 

As real estate agents, we need to stop getting ourselves ready to do video and just go for it. Ultimately, success all starts with relationships and those relationships are created through content that helps people know, like and trust us. The content doesn’t have to be perfectly polished, if we have high energy and people are hooked from the beginning, we’ll get the engagement and the algorithms will push out the content and we will connect with people. If we leverage Messenger to create content that’s relevant to our audience, we can take it even further.