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Social Selling Made Simple with Marki is the place for REALTORS® to learn how to use social media and tech, so you can sell more homes and help more people.

Each week you'll hear real conversations with industry leaders, successful agents, coaches and social media experts, who break down their best strategies to attract clients online.

Oct 15, 2019

One of the biggest investments real estate agents have to make is in their lead generation, and Facebook advertising is a powerful way to generate leads. How much money should we be willing to spend on our ads? What kind of systems do we need to have built into our Facebook lead generation? How can we resuscitate dead leads?

On this episode, I’m joined by real estate marketing expert and founder of Just Sell Homes, Andrew Fogliato who shares on the best strategies for Facebook advertising. 


3 Takeaways

  • $10 a day is the best ad spend on Facebook. It means that the audience sees the ad enough to where they take action but not too much that it annoys them.  

  • Even if you have a Facebook page that is the center of your online marketing, do not neglect your website. It’s something you will always own and have more control over than another platform. 

  • The cost-per-lead with ads that have a video instead of an image is a lot higher.


It is impossible for a new agent to grow their business without a solid process and system for generating leads. Facebook is an advertising platform we can easily add to our marketing activities, and by investing some money in it, we can start getting quality leads. In order to do this successfully, the right audience-content fit is key. We have to figure out what matters most to our ad audience and create content that solves those problems.